Why you need a powerful value proposition

A key component of any successful business model is a powerful value proposition. We all need one, whether you are a solopreneur, business owner or an employee. Just like any business, we need to reinvent our personal business model and value proposition as the environment changes around us. In their book, Business Model You, Tim Clark, Alexander Osterwalder and Yves Pigneur argue that we need a personal business model in much the same way a company does.

Sandra reinvented her value proposition from subject matter expert to outstanding leader. In an earlier time in her career, she built a reputation as someone who got ten things done in the time it would take others to do one. As she moved into leadership, however, she realised that her strength was also a weakness. She would often tell herself, “It’s just quicker to do it myself,” rather than explain it to her team. But now she faced problems of a greater scale and complexity. Her employer needed her to solve the strategic problems the business faced, not the tactical issues. 

She gave up her comfort zone of prodigious “doer,” to a leader who could “cause” big results through others. To move up the influence curve, she set herself the aim of gaining stakeholder endorsement for a strategy to capture a new market for her company. She aligned her team and developed and executed a successful game-changing strategy. Other parts of the business even emulated her unique approach.

The business now sees Sandra as someone who produces game-changing results and has appointed her to a global senior executive role.

🙋 What is your experience of reinventing your value proposition? 🙋‍♀️

Best regards, Brian