Are you doing great work?

Photo by Benjamin Elliott on Unsplash

Andrew was a control freak. He was a smart guy and could quickly see the solution to most problems. He had been a great technical expert and was known for his prodigious output. But since moving into leadership he continued the formula that had served him well as an individual contributor. He believed that it was quicker to solve problems himself than explain how it should be done. He regularly complained that it was hard to find good people.… Read more

What is the problem that your unique value proposition solves?

What is the problem that people want solved when they buy a milk shake?  One study of customers who were buying milk shakes from a fast food outlet in the early morning produced an interesting answer.  People said that a milk shake helped quell their hunger until midday on a long boring commute.

Understanding the problem that the customer faced made it easier to make improvements.  In this case by producing a thicker milk shake so it would last longer!

Harvard Business School professor Theodore Levitt famously put it this way, “People don’t want to buy a quarter-inch drill. … Read more