Are you swimming against the tide without a stakeholder communication plan?

The Rip from Pt Lonsdale pier. Photo by Peter on Flickr.

Imagine swimming for more than 20 minutes without getting anywhere. That happened to Ally during the annual swim across “The Rip”, which is a 3.2km dangerous stretch of water at the entrance of Melbourne’s Port Phillip Bay. Currents often run in opposite directions to tides, creating turbulent swells, eddies and whirlpools. It is one of the most treacherous stretches of water in the world and has claimed many ships and lives.Read more