“Business models are like food in the fridge. They have an expiry date,” says Yves Pigneur, co-author of the best-selling book, Business Model Generation.
In the video interview below, he suggests that leaders need to be design thinkers, not just decision-makers, as they reinvent business models that have passed their use by date.
The book is on track for 1 million sales later this year. In a little more than three years since the book was published, Yves and his co-author, Alex Osterwalder, have worked with many key companies around the globe to help them reinvent their business models.… Read more