James wanted exceptional people around him to create a culture that was client and quality focused for his new venture. He did not want to be an expert at everything. In fact, he preferred people who knew their area of expertise better than he did. He never felt threatened by hiring people who were smarter than himself. His motivation was to do something that had never been done before; something brand new.
To change the game, he needed to assemble an extraordinary team.
Having surrounded himself with exceptional people, he realised his job was to get them to work as a team.
James instituted conscious practices to create a strong, positive and humble culture. To get close to people, understand their concerns and tap into their insights, he instituted breakfast sessions where he met with groups of up to ten people. While the business was being formed, everyone could attend a session throughout the course of the year. Staff could ask questions, provide feedback, and share their concerns in an informal setting.
James knew he needed to build trust and respect with his employees if they were to build trust with clients and create an outstanding business. He downplays his own abilities, claiming he needed talented people around him because he is not that smart. But his ability to bring an exceptional group of people together to work as a team shows just how smart he is.
The quote below from David Ogilvy, the founding father of modern advertising sums it up:👇
“If you ever find a man who is better than you are — hire him. If necessary, pay him more than you pay yourself.’’ David Ogilvy The Unpublished David Ogilvy
🙋 What does it take to get exceptional people to work as a team in your experience? 🙋♀️
Best regards, Brian